Search Strategy Team Lead

323860BR
Jul 27, 2021
Ireland

Job Description

7% - that is the number of all health-related search queries through Google. Imagine - that’s the equivalent of more than 1 billion people, HCPs and patients alike, performing searches to do with health each and every day. With over 2,000 public facing websites and applications in Novartis, this is a big opportunity for a Search Strategy Team Lead to join the Digital & Innovation team in Conexts, an internal Digital & Creative agency.

Due the growing importance of search in healthcare Novartis are looking for an experienced Search Strategy Team Lead to join our internal team. As a search expert you will be responsible for leading a team planning, implementing, managing and maintaining multiple search strategies for brands across Novartis. This position will play a huge role in driving brands business growth, paid and organic traffic and long-term success.

As a Search Strategy Team Lead within the Creative & Digital services, you will demonstrate operational experience and manage the search enterprise program, search strategy team and oversight of search strategy implementation across multiple global brands. You will help educate Novartis Associates on the importance of search, manage senior stakeholders within the business and be a strong communicator.

Major Accountabilities

• Leading, managing and building the search strategy team as well as the development & growth of the search strategy team
• Plan, develop, implement, manage and maintain end to end SEO & PPC strategies for global brands across Novartis
• Educate Novartis Associates about search, its importance and best practice implementation
• Delivering highly optimised SEO, PPC campaigns across Novartis
• Working closely with a team of search strategists, content strategists, PPC and technical SEO Analysts
• Lead and implement best practice frameworks when it comes to PPC, technical SEO, content implementation & authority building

Minimum Requirements

CTS
NBS CONEXTS
Ireland
Dublin
Marketing
Full Time
Regular
No
323860BR

Search Strategy Team Lead

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