Global Brand Director Biopharma (d/f/m)

321682BR
Sep 09, 2021
Germany

Job Description

1996! In this year Sandoz initiated the world’s first biosimilar development program. Over 20 years of experience in biosimilar development have equipped us with extensive knowledge and outstanding expertise in the development, manufacturing and commercialization of biosimilar medicines to the healthcare community and patients worldwide.

This opportunity is waiting for you to contribute to Sandoz success story in the area of biosimilar in region Europe.

Your responsibilities:

• Develop the launch strategy and global tactical plan (e.g. Launch in a box for key markets)
• Develop the brand vision for future biosimilar launch brands
• Fully accountability for at least one launch brand strategy
• Deliver specific and implementable guidance, tools and tactics for launch success
• Strong collaboration with development and manufacturing teams both internally and alliance partner team if appropriate
• Ensure effective pro-active communication with key stakeholder in Global, Regions and markets
• Forecast sales (including market, market share, pricing), supply volumes and M&S costs for strategic planning and budget management purposes
• Lead the development and implementation of the strategic marketing for the brand
• Monitor the product performance, competitive environment and customer base to quickly identify plan changes
• Manage ROI assessments of tactical programs, and while collaborating with Sales Leadership, ensure proper execution throughout the field force(s)
• Lead interactions with extended brand team members including other functional areas (Sales, Managed Markets, Medical, Clinical, Regulatory, Training, Finance, and others, building consensus/buy-in among these team members
• Present to senior management on strategy and action plans to address competitive threats and/ or exogenous market events
• Collaborate with Global on critical brand issues related to development, aligning as appropriate to the global brand strategy. Provide leadership to the brand team and extended brand team members including coaching, advising, and developing team members
• Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources
• Lead the preparation and launch of new indication(s) , defining market size, opportunity, forecast, aligning with Global, pre-marketing and marketing plans, participating in negotiations and execution plan
• Oversee market research initiatives as part of brand plans and anticipate market reactions / changes
• Provides strategic leadership with cross-functional Global Program Team members (i.e., Regulatory Affairs, Clinical, Technical Development, etc.) to ensure cohesion and brand integrity, pricing, safety messaging, pharmacovigilance, regulatory interactions, manufacturing, packaging, distribution and supply forecasting across indications within a disease area

Diversity & Inclusion / EEO

Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.

Minimum Requirements

Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.
SANDOZ
BioPharma SZ
Germany
Holzkirchen (near Munich)
Marketing
Full Time
Regular
No
321682BR

Global Brand Director Biopharma (d/f/m)

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