WorldWide Associate Brand Director - Cardio Metabolic

WorldWide Associate Brand Director - Cardio Metabolic
We are preparing for the next new launch in the heart failure space within our Entresto franchise, and we are looking for a new member to the global commercial team to drive the cross functional launch preparations, at global level and together with our key countries. The scope ranges from insights generation, launch strategy alignment, tactics development and facilitating launch preparedness with key countries. We are looking for a curious and strategic marketer, and a strong team player with an enabling and winning mindset, with launch experience, preferably from both country and global perspective.

This position provides leadership to brand team on all aspects of development and execution (from FDP/Phase III onwards) of commercial strategy and launch strategy for assigned brand(s). Member of the cross-functional GBT. Works in collaboration with GPT and CPOs / Clusters to maximize brand value across all customer groups. Provides effective people leadership in cross-functional teams.

Major Accountabilities:

• Member of the GBT: Works closely with key functions and key CPOs to co-create commercial deliverables; drives effective communication and dissemination of deliverables to assigned CPOs and clusters.
• Drives key commercial processes in alignment with the GBT: product strategy (integrated IPS) and integrated tactical plan, collaborative launch preparation, competitor readiness and experience exchange.
• Contributes to the brand strat plan processes and the product life cycle management discussions.
• Contribute to the development of brand strategy across all customer groups and channels, Ensures alignment of Development, Regulatory, Medical, Patient Access, Digital and Patient Relations.
• Has solid understanding of US, EU big 5, or other large CPO market including customer and patient segmentation.
• Leads commercial deliverables / projects in co-creation with key CPOs.
• Provides leadership to design and delivery of marketing mix, balancing ROI with brand KPIs.
• Defines short-term and long-term global tactics (integrated tactical plan) to support brand growth and Life Cycle Management. Collaborates with CPOs and clusters to ensure wide implementation.
• Supports co-creation and launch of new campaigns that appropriately target customer groups including payors. Works closely and effectively with Medical.
• Designs competitive simulation scenarios (as part of competitor readiness) to identify trends, opportunities and threats (worldwide and in key local markets) for product group and proposes corresponding measures.
• Drives regular experience exchange and best practice sharing across CPOs to support fast and broad dissemination of key insights, learnings and innovation.
• Develops and executes digital and innovative projects in collaboration with Global digital team.
• Support brand communication: drives coherent product messaging and communication strategies across customer groups; provides a differentiated winnning proposition and brand story flow.
• Be the primary contact on the global brand team for a group of country brand teams to disseminate GBT outcomes.
• Leads the insight gathering from key CPOs and drives their consolidation; leads the design of market research studies using primary/secondary data and competitive intelligence.
• Develops sales forecasts scenarios and sensitivity analyses across a portfolio or brands.
• Drives global congress and event preparation, commercial booth design and messages.
• Provides strategic direction to multiple agencies.
University degree in Science and/or degree in Business Marketing or Clinical Research
8+ years operational marketing experience with focus on extensive product/brand management including customer facing/sales and potentially market access experience.
English fluent, additional language a plus
Brand Sales (actual or projected) and budget responsibility; market / patient share.
Provides leadership (functional) for assigned brand(s). Provides general and functional marketing expertise to support successful brand development.
Novartis Pharma AG
Full Time