Digital Marketing Development

246045BR
Digital Marketing Development
This role is responsible for marketing development and defining the digital roadmap as it pertains to the Alcon Omni-channel strategy which will include defining a customer ecosystem and a multiyear phased approach of how to successfully execute development.

Drive continuous improvement of Alcon’s Digital Marketing expertise by providing a multi-tiered and multi-faceted curriculum that addresses foundational and advanced skillset development needs Create, lead, and support Digital Capability programs through the development of strategies, leading-edge processes, customized tools and techniques, and inspiring and engaging learning experiences Build strong relations with stakeholders to understand priorities, define roadmap and to collaborate on programs and actions to implement solutions. Process improvement: Continuously innovate and improve development tools to increase digital marketing capabilities. Builds tools and resources for various customer touchpoints to deepen customer engagement and profitability through the use of digital channels. Obtain best practices from across the organization for best in class digital approach. Act as an Internal Consultant for marketing teams and other stakeholders.

Alcon is an Equal Opportunity Employer and participates in E-Verify. As part of the Novartis Group of Companies, Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Bachelor's degree or equivalent combination of education and relevant experience. English
7 years relevant experience with Bachelor's degree
ALCON
GLOBAL FRANCHISE - VC
USA
Fort Worth, TX
Alcon Laboratories, Inc.
Marketing
Full Time
Regular