At Novartis, we want to expand access to healthcare and reach more patients. Health needs and challenges vary greatly from place to place. That’s why Novartis pursues a combination of approaches – philanthropy, zero profit and social ventures – to create long-lasting solutions. Social ventures are innovative business models that build local, sustainable capabilities for healthcare around the world. These programs address societal problems that impact access to healthcare, including the need for education, infrastructure and distribution.
Each program is unique – we recognize there is no "one size fits all" model and adjust our approach to best fit local health priorities and customs.
“Healthy family” in India, Kenya, Vietnam and Indonesia
In India, 830 million people live in rural areas and an estimated 65% of the total population does not have access to healthcare. That’s why Novartis created Arogya Parivar (“healthy family” in Hindi). Novartis recruits and trains locals in remote villages to become “health educators,” who help inform communities about health, disease prevention and the benefits of seeking timely treatment. Local teams work with doctors to organize health camps in remote villages – mobile clinics that provide access to screening, diagnosis and therapies. From 2010 to 2015, outreach in rural areas across 11 Indian states has brought health education to more than 24 million people and direct health benefits to 2.5 million patients through diagnosis and treatment. Arogya Parivar is a leading example of shared value and has received several awards, including the GBCHealth Business Action on Health award in 2013.
Given Arogya Parivar’s success in India, Novartis replicated the program in Vietnam, Kenya and Indonesia. The initiative has been adapted to local market conditions and disease prevalence in each country. Cung Song Khoe in Vietnam, launched in 2012, is a private-public partnership with the Services of Health at the province level, working with doctors at community health centers to raise health awareness among rural communities, and expand access to health screening and treatment.
Familia Nawiri in Kenya, also launched in 2012, works with locals, NGOs and outreach workers to address challenges of access and availability of medicines and doctors. In 2015, 149 296 people attended more than 5 000 health awareness sessions in Kenya.
Keluarga Sehat in Indonesia is also a private-public partnership, working with midwives from community health centers. In 2015, close to 19 000 pregnant women in Sukabumi, west Java attended health sessions focused on maternal and child health. Keluarga Sehat is specifically working to reduce maternal mortality rates caused by post-partum hemorrhage as this is still a huge challenge in Indonesia.
In 2010, we launched the Jian Kang Kuai Che or “Health Express” initiative in China’s remote Xinjiang province to help improve local health education and healthcare standards there. The Jian Kang Kuai Che project is the first large-scale social responsibility healthcare program carried out by a multinational enterprise in the Xinjiang province, and over the years it has helped bring change to local schools, hospitals and communities.
One of the major activities is the “Spring Rain” training project. “Spring Rain” has helped improve the diagnosis and treatment capabilities of local primary care providers by offering access to professional training at hospitals through both on-site teaching and distance learning. As of the end of 2015, about 20,000 healthcare professionals have benefited from this training.
Another key initiative is the “Health Express Tour” education project, a series of activities aimed at improving health awareness in schools and local communities. As of the end of 2015, the “Health Express Tour” has provided healthcare training to over 1.7 million students and 270,000 residents.
The Jian Kang Kuai Che project has also funded the compilation and publication of seven bilingual health education textbooks in both Uighur and Chinese. These were given out to local teachers and students for the development of health education in Xinjiang Uygur autonomous region.
The JKKC programs have won recognition and praise from both the Chinese and international communities, including the SCRIP “2013 Best Advance in an Emerging Market” Award. Most recently, in 2015 the program was recognized with the “Excellence Project Award” in the 5th China Corporate Social Responsibility Competition held by China Philanthropy Times.